Entertainment SBS Culture & Life · 4h ago

'Avengers: Endgame' Dethrones 'Avatar' to Reclaim All-Time Worldwide Box Office Crown After 5 Years

Key Points
  • 'Avengers: Endgame' reclaimed the number one spot at the worldwide box office, surpassing 'Avatar' with over $2.925 billion in total cumulative earnings following the re-release of 'Avengers: Endgame
  • The re-release topped the global box office in its opening weekend and pulled in over $126 million, drawing intense interest and high theater attendance across South Korea and worldwide.
  • Fan excitement was heavily fueled by an exclusive post-credits 'cookie video' included in the screening that sets up the upcoming December premiere of 'Avengers: Doomsday.'
Summary In a stunning turn of events for global cinema, Marvel's blockbuster epic 'Avengers: Endgame' has officially recaptured the title of the highest-grossing film of all time, dethroning James Cameron's 'Avatar' five years after relinquishing the crown. The resurgence was propelled by the recent theatrical re-release titled 'Avengers: Endgame Encore,' which generated massive box office momentum across international markets, including South Korea. According to data cited from Box Office Mojo, 'Avengers: Endgame' has now surpassed an astounding $2.925 billion (approximately 3.93 trillion Korean won) in cumulative worldwide gross. Reclaiming the historic milestone is particularly extraordinary considering seven years have passed since its original premiere. The re-release alone managed to accumulate over $126 million (around 169.2 billion won) globally, topping the worldwide box office during its opening weekend and securing the second-highest global opening for any re-released film in cinematic history. A major driver behind the phenomenon is the immense anticipation surrounding the upcoming December release of 'Avengers: Doomsday.' Marvel strategically capitalized on franchise enthusiasm by including an exclusive post-credits scene (widely known in South Korea as a 'cookie video' or '쿠키 영상') in 'Avengers: Endgame Encore' that directly bridges the narrative into 'Doomsday.' In South Korea, where the Marvel Cinematic Universe enjoys a remarkably dedicated cultural following and theatergoers eagerly track post-credits teases, the re-release in domestic cinemas has drawn enthusiastic crowds seeking both nostalgia and essential clues for the franchise's next chapter. The record-breaking run underscores the enduring cultural footprint of the Avengers saga among international and Korean audiences alike.
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